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Brand Collaborations

Let’s talk about working together to amplify your brand’s message!

I’m frequently tapped to work on exciting wine industry projects as a ‘relatable expert’, connecting brands to one of the most coveted demographics in the market today: 25-39 year old women. As a sommelier and speaker, I bring the credibility of a Michelin Star and an endorsement from ‘Auntie Martha’… but I specialize in making wine accessible and engaging for lifestyle media and my approach is always warm and enthusiastic.

I offer spokesperson services, host influencer events, create educational seminars and assets for wine brands, and can collaborate on digital content, on-camera media activations, and social media campaigns. More details on services below! I can’t wait to work with you.



Content Creation & Social Media Partnerships

  • Native Content Development

  • Instagram Campaigns

  • Educational Collateral Creation: Tasting Notes, Course Packets, Point of Sale tools, and Video Trainings

  • Digital Content Creation: beautiful styled shoots + high-res images

  • Custom Cocktail Recipe Development  

Event Hosting: Tastings, Masterclasses, Influencer Activations

  • Lively and Engaging Seminars and Masterclasses (Media, Trade, and Consumer)

  • Influencer & Lifestyle Media events

  • Fun, alternative wine experiences (ask about Wine + Nail Art Workshop, Wine + Yoga, and Wine + Cooking Class)

  • Event Hosting: Wine Pairing Luncheons & Dinners, Cocktail Functions

  • Themed Beverage Programming for Brand Launches

  • Consumer-Facing Wine Tastings, Seated or Walk-Around Format



Broadcast, Media, and Spokesperson Services

  • On-Camera Spokesperson

  • Satellite Media Tours

  • Media Ambassador (radio, print media, broadcast)

  • Event Emcee

  • Panel Speaker and Moderator


Sarah is more than just a wine professional, she is a trusted partner. I’ve had the pleasure of working with Sarah on numerous projects, including a successful influencer pop-up event in New York City where she was responsible for content creation of branded collateral, as well as event hosting. She is beyond resourceful with her professional network in the wine world, creative mindset and ability to lead & execute tasks.
— Deanna d’Alfonso, US Marketing Manager, Prestige Wine Imports
Sarah is such a pleasure to work with! We partnered with her to create wine and food pairing educational content. She helped us write the bible in all things sparkling wine and food pairing that has become invaluable to us. There was no shortage of tips to make sure everyone is able to pair like pro. Not only is her writing in depth and engaging but she is also a phenomenal presenter. We also took her on the road to present a wine and food pairing seminar at the Wine Bloggers conference and people couldn’t stop talking about it for days!
— Lauren Vigil, Associate Brand Manager, Gloria Ferrer Caves & Vineyards
My 14 Hands wine client utilized Sarah Tracey as a spokesperson for a satellite media tour at Churchill Downs in Louisville, KY around throwing the perfect Kentucky Derby party, where she conducted a combination of 20 taped and live interviews. The entire production team and clients were thoroughly impressed with how helpful Sarah was to inputting her expertise and ideas into the segment. During each interview, Sarah landed our key messages and stayed upbeat and engaged throughout the 7 hours of interviews. Sarah has a great on-air presence.
— Carmen Vasilatos, Broadcast Coordinator, Ste Michelle Wine Estates
I’ve worked with Sarah on many projects over the last couple years, most recently on the Prosecco DOC Masterclass. Not only is Sarah a pleasure to work with, she is smart, professional and extremely well prepared. She presented over ten Prosecco DOC brands to a large group press and trade, addressing topics that appealed to the diverse audience in front of her. Journalists and importers alike expressed how wonderful the seminar was conducted, saying it was informative and easy to follow.
— Megan D'Angelo, Senior Account Executive, Colangelo PR