Corporate Tasting Events
Thoughtful, interactive tasting experiences for teams, clients, organizations, and company celebrations.
The Lush Life creates polished, engaging tasting experiences for corporate groups of all sizes — from intimate client dinners and leadership gatherings to team-building events, large receptions, fundraisers, and company-wide celebrations.
Choose from wine, whiskey, tequila, mixology, chocolate, cheese, food-pairing experiences, and more. Events can be hosted in person, virtually, or as a hybrid experience, and every program is designed around your group, goals, timing, and event style.
Since 2020, The Lush Life has produced more than 400 virtual and in-person workshops, with groups ranging from small executive teams to virtual events for as many as 300 guests.
Planning a remote or distributed event?
Past Corporate Event Clients:
An Experience That Feels Like More Than Another Happy Hour
A great corporate event should give people something to do, talk about, and remember.
Our tastings are designed to be interactive without feeling forced, educational without becoming academic, and polished without losing the warmth that makes people actually want to participate.
Guests might compare wines from around the world, shake cocktails side by side, test their palates in a blind tasting challenge, explore whiskey or tequila, or discover why certain wines and foods work so beautifully together.
Whatever the format, hospitality comes first.
Built for Corporate Groups
The Lush Life works with companies and organizations planning:
Team-building events
Client entertainment
Employee appreciation
Executive and leadership gatherings
Holiday celebrations
Company milestones
Brand and media events
Networking receptions
Fundraisers
New-hire and team welcome events
Retreats and off-sites
Large-scale corporate receptions
Programs can be designed for a small seated group, a larger seminar-style audience, or a walk-around reception where guests taste and mingle at their own pace.
Full-Service Event Support
We know the tasting itself is only one piece of a successful event.
Depending on your needs, The Lush Life can coordinate wine and beverage selections, glassware rentals, food pairings, catering partners, tasting materials, staffing, and other event logistics.
We are equally comfortable joining an event that is already fully planned or helping you think through the experience from the ground up.
You bring us the date, guest count, venue, budget, and overall vision. We’ll help shape the format that makes the most sense.
Led by Hospitality Professionals
The Lush Life was founded by Certified Sommelier Sarah Tracey, a former Beverage Director in Michelin-starred New York City restaurants and former Event Operations Manager at City Winery New York.
During five years at City Winery, Sarah managed everything from intimate winemaker dinners to weddings, corporate events, and 400-person fundraisers. That operational background now informs every Lush Life event: strong hospitality, clear organization, expert instruction, and an experience that feels seamless for both the guests and the person planning it.
Sarah works alongside a network of experienced sommeliers, bartenders, beverage educators, and hospitality professionals from respected restaurants and bars.
In short: we know the drinks, but we also know how to run a room.
Choose Your Event Format
Walk-Around Tastings
Perfect for corporate receptions, networking events, fundraisers, and larger social functions.
Wines or other beverages are presented at tasting stations throughout the venue, allowing guests to explore at their own pace. Our sommeliers and beverage professionals are on hand to pour, share tasting notes, answer questions, and encourage conversation.
This format works especially well when you want the tasting to become part of the larger event rather than requiring everyone to sit through a formal program.
Optional pairings can include cheese, charcuterie, chocolate, and other small bites.
Sommelier-Guided Wine Dinners
For client dinners, leadership gatherings, fundraisers, private celebrations, and other occasions where the wine deserves a seat at the table.
We curate thoughtful wine selections around your menu, theme, audience, or occasion, then guide guests through the pairings throughout the meal.
We can source the wines, work with your existing collection or preferred vendor, collaborate with your chef or culinary team, and help create an experience that feels cohesive from the first pour to the final course.
Custom cocktail creation and other beverage consulting services are also available.
Sommelier Sarah Tracey
Wine Seminars, Seated Tastings and Corporate Entertaining Intensives
For groups who want a more structured, interactive learning experience, our seated tastings combine education, conversation, and plenty of wine.
Programs can range from approachable Wine 101 experiences for beginners to more focused explorations of grape varieties, wine regions, food pairing, blind tasting, and advanced topics for knowledgeable groups.
Popular themes include:
Around the World
Old World vs. New World
Blind Tasting Challenge
Women Winemakers
Sparkling Wines
Wine & Cheese
Wine & Chocolate
Regional deep dives
Wine Blending Workshops
We can also build a custom theme around your company, event, cuisine, season, or audience.
Cocktail & Spirits Experiences
Wine is only part of what we do.
The Lush Life also offers interactive mixology classes, whiskey tastings, tequila tastings, and other spirits-focused experiences for corporate groups.
These programs work especially well for team building because guests are actively participating, comparing, mixing, tasting, and learning together.
Ask us about available cocktail and spirits themes for your group.
In-Person, Virtual, or Hybrid
Your team does not have to be in the same room to share the same experience.
The Lush Life hosts in-person events as well as virtual tasting programs for distributed teams, national organizations, and companies with guests joining from multiple locations.
For virtual events, we can coordinate tasting kits shipped directly to participants and lead the group through a live, interactive experience online.
We’ve hosted virtual groups as large as 300 guests, as well as smaller executive and client-facing programs where conversation and interaction are the focus.
What Clients Say
“Thanks to The Lush Life for such a fun and educational wine tasting! It was extremely well organized and Sarah was so knowledgeable and friendly. She shared her refined and abundant knowledge with a genuine note and plenty of smiles. She chose incredible wines for us to taste, and I loved every single one. Our team also learned a lot about how to choose wines, what to look for in wines and the regions of wines. I can't wait to book another tasting!”
-Ashley M., Senior PR Associate, Birchbox
“I was looking for a creative, fun, festive idea for an event to support my son's school that was different than the usual PTA activities. As a group of busy parents, having a wine event seemed like a luxurious way to pamper ourselves and build community. Sarah provided an informative, playful, truly enjoyable tasting experience that helped us all slow down, tune into our senses, and relax while learning more about wine than I knew possible in one evening! I can not recommend Sarah more highly for any event you have that you want your guests to remember.”
-Bethany C., Fundraising Client
“Sarah was awesome, she exudes enthusiasm and passion. She was extremely knowledgeable and made the tasting enjoyable and informative. Her charismatic personality, balance of knowledge with humor and overall appreciation for anything that is lush in life infused me with a new passion. Now I can answer any question about wine, and it will sometimes even be correct. Five stars for Sarah!”
-Dana L., Private Tasting Client
Let’s Build the Right Experience for Your Group
Whether you’re planning a client dinner, company celebration, team-building event, fundraiser, reception, or virtual gathering, we’ll help you choose the format that best fits your group.
Tell us your date, location, approximate guest count, and what you have in mind, and we’ll recommend the best options for your event!
